RFID Technology is Applied to Browns’ Physical Store

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Store in the future, a part of Farfetch that integrated with a lot of technologies, launched in April 2017. It has interactive digital mirrors, mobile points of sale (PoS) and radio frequency identification (RFID) tags and enables workers to provide more intimate, personal level of service. The “infinite shelf” concept enables workers online access total product stock directly from storage less than 60 minutes. Founded in 1970, Browns is a fashion boutique based in London, England.

Massenet, the founder of Net-a-Porter, called the store as “it’s one of the most exciting physical stores I have seen in my career.”

Rogers said: “RFID technology brings huge improvement for our daily operation. RFID technology has reduced the time of managing inventory, and when we achieve our internet order and our storage from our physical store, the accuracy of inventory is key.”

“Besides, sales can search available sizes and styles immediately, and build a choosing list, then send to inventory team. With this technology, we can offer products faster than before. Whether clients realise these technologies, these technologies also can improve client experience.”

With RFID technology, Rogers can integrate physical experience with online to her retail solution. In fact, it is a big part of her multichannel success: “RFID technology coupled with experience and efficiency is what’s driving retail forward today. A retailer should engage the clients in different ways. For us, it’s about taking all of these channels’ best attributes and using them in the best way as much as we can.”


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