European Paper Company Stora Enso Adds NFC Tags in Packaging

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Nancy   2017/12/29

Stora Enso, a paper, pulp and packaging manufacturing company in Europe, starts providing packaing connected products based on RFID as a smart package solution. This company supplies Near Field Communication (NFC) and ultrahigh-frequency (UHF) RFID tags, readers and cloud-based software at same time. Those are used to manage data and conveient to track products are moving in the supply chain or disposed by clients or retailers.


Stora Enso not only produces goods for brand packaging converters but also for its brand. Its converters and brand product clients can gain benefits from adding intelligence in the packages of the products on transport or sale. RFID in packaging would help companies to uniquely identify and track those products.

Teemu Salmi, Stora Enso’s senior VP, CIO and head of digitalization, said, “We find that people more and more interested in an app that is used to manage warehouse. UHF RFID package with a track-and-trace funcation and RFID could be used at the pallet level in storages. The people are related to interest in supply chain can read the imformation by capturing tags in storages when goods are stored on shelves or pass through dock doors with the read distance of UHF tag is more and more far. Stora Enso’s Intelligent Packaging solution could consist of a tag on every pallet, reusable container or carton, or on the products themselves, depending on the particular use case. At a store, RFID reader antennas on shelves could supply visibility for stock-keeping and replenishment purposes.

Salmi said, “Stora Enso also offers the full solution includs apps, cloud-based software, and reader selection and installation. Our company has teamed up with NXP Semiconductors to create NFC or UHF RFID tags using NXP chips. And it has begun working with many UHF RFID reader manufacturers for potential storage management or other UHF-based use cases within the supply chain. Our company has partnered with Microsoft for the use of its Azure cloud-based software, to supply a direct contact between the RFID-based data and a user’s enterprise software in this year.”

At present, the company has some pilots under way. By attaching the tag to the interior packaging, the company can make sure that clients do not simply read the tags with their cellphones in the store without completing a purchase. Clients can tap the NFC tag to access use instructions for the product. The tags are integrated into packaging during the converting process. When a client purchases an item and opens its packaging, that individual can tap his or her NFC-enabled cellphone against the tag, and that unique tag ID number will then be captured and forwarded to a server. Once that phone has tapped four such NFC tags for the particular product, the phone will receive a coupon for a fifth product without cost.

Salmi said, “The solution is further enabled by the decreasing cost of RFID tags. This makes RFID solution at the item level more affordable.”


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