At recent, Microsoft and the London College of Fashion pay attention to the “Future of Fashion Incubator,” debuting a variety of cutting-edge concepts within the fashion industry. Students have chances to adopt the latest technologies and apply them to the fashion industry under a partnership between the two parts. Students show their creations in a showcase event after several months of efforts.
According to the company philosophy of Microsoft, the program aims to overcome limitations through digital solutions and inspire individuals with new tools. Combining Windows with reality, the Internet of Things (IoT) and artificial intelligence (AI), this highlighted how technologies can change the existing norms and be approached from a creative standpoint.
Select students participated in the program will gain resources offered by Microsoft and they will be familiar with the three technologies and know how to apply them in the real world. Students from varying fields of study in fashion are divided into six teams prototyped products to enhance the design process, retail and marketing.
“Hololux“, a consumer-facing implementation of technology, achieves a combination of online and physical retail spaces. This solution is designed to provide the material nature of traditional storefronts with the comfort of e-commerce and aims to improve the process of purchasing luxury goods.
The IoT is becoming a natural in the creation of garments, allowing designers to integrate technology between fabrics seamlessly. In the situation without defining product technology, offering new data for designers and clients will be the next step of smartwatches.
“Design by Data” offers anonymous data for designers by using IoT to seamlessly add connectivity to garments. Using low-cost Bluetooth Low Energy (BLE) and Radio-frequency identification (RFID) in garments, the lifecycle of clothing can be tracked beyond production. This can be used to collect various data affecting longevity and usage, to improve future product revisions. And for consumers, this could provide quick access to washing and fabric details and back story on garments.