Near-field communication (NFC) has been a valuable tool to improve the shopping experience and collect insight, although beacon technology is still very popular with the retailer.
The retailer can communicate between those items and customers’ NFC-capable smartphones with one- or two-way by the packaging, shelf tag or product that inserted NFC chip. Unlike beacon that sends information by Bluetooth, NFC technology achieves that clients decide how and when to contact with the smart packaging or display in a store. TechRadar said that clients must place their smartphones within just a few centimeters of the chip to activate the transfer.
An article on the Digital Trends said that the near distance that NFC function needed helps this technology become the secure payment option. Payment platforms like Apple Pay, Android pay and Samsung Pay depend on NFC function to accelerate the wireless trade between the user’s phone and NFC chip reader in a verity of stores.
More and more retailer accept mobile payment, it means that the future of NFC technology is bright. Steve King, a partner at Emergent Research, in an interview with BizTech, said: “it will be more and more popular in the coming years. Of course, younger and more tech-savvy teams also become mainstream.”
Statista reported that the value of NFC payment in the US has increased from 3.5 billion dollars in 2014 to 118 billion dollars in 2018. The raising reflects consumer satisfaction with the convenience, speed and security of proximity payments.