Alien Technology Certifies RFID Distributor in Brazil

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Nancy   2017/12/4

Dec 04, 2017—Alien Technology starts a partnership with Taggen Soluções IoT to allot Alien equipment in Brazil. He supplies radio frequency identification technology to whole world. In the beginning, RFID readers, antennas and accessories that approved and certified by Anatel will be sold in the Brazil.

Taggen’s CEO Werter Padilha says, “According to capacity, reading speed, robustness and embedded intelligence, the products developed by Alienm make it can deploy RFID. You can add functionality, speed and intelligence to the work of identifying and tracking objects by reading with a large amount of data-processing” . Taggen, a certified dealer, will have local stock and supply technical support and training to system integrators. Taggen will decrease the times of solution development by supplying RFID middleware.

José Carlos Oliveira, Alien’s director of business development for Latin America, says his company played an important role in the development of the RFID agreement, and differentiates itself by manufacturing the chips and readers themselves. He says, “We we began our studies and we make a decision that expanding our company’s presence in the Latin American market at the end of 2015. There are two reasons that why we chose Taggen. First, it has consolidated experience with technology. Second, it is renowned in the segment”.

By including this commercial partnership in its portfolio, Taggen aims to strengthen its position as a provider of tools and equipment for systems integrators, offering technological know that includes consulting and business intelligence to its consumers in different sectors. These include agribusiness, retail, logistics, consumer goods, transportation and defense, and the other sectors.

Alien Technology’s equipment enables customers to improve productivity, process control, security and the tracing of assets, Oliveira notes. Mario Prado, Taggen’s CTO, says, “It will be possible to create industrial, logistics and retail solutions, the processes of any of these sectors can be optimized with Alien products. Part of the client software can be loaded onto the Alien reader, it brings speed and minimizes the requirement for server infrastructure.”

Besides, Taggen will supply consulting and technical support to systems integrators that wish to become resellers and work with these equipment. A specialized and previously certified technical team at Alien’s own RFID Center of Excellence in the US provides the training.

Prado, the adoption of RFID technology in Brazil is still lagging compared to in other countries. “Alien Technology supplies the equipment, it means that Brazil has

dependability for the identification tracing of objects and the highest-quality technological resources.”
Alien notes, there are the strongest segments in the use of RFID all over the world: fashion, retail, logistics, industrial controls and asset management. The company reports that the penetration of technology in Industry 4.0 has grown, with the Industrial Internet of Things identifying things relevant to industrial processes. The performance of the first step for a dependable relation of equipment to networks is allowed by the technology. Studies show that the global RFID market is expected to reach 6 billion labels this year, that number has grown about 40 percent averagely every year.
Frost & Sullivan’s projections about Brazil show that until 2021, the national IoT market should reach revenues of US$3.29 billion. This estimate includes hardware (connectivity module and other components), software and services directly connected to IoT solutions.

The potential is promising, a document provided by the company shows that Brazil’s government has released an in-depth research on this ecosystem and has launched its National IoT Plan (2017–2022), for which prioritized verticals have already been defined: health, rural, intelligent cities and manufacturing. The company indicates that the project should create a lot of opportunities for companies that wish to invest in this technology.


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